Selvah

How to Use

Firm when dry. Soft when wet.
Here’s the ritual.

Four simple steps to softer, renewed skin — and a loofah that lasts.

Dry firm loofah beside softened wet loofah
  1. 01

    Wet it

    Run your loofah under warm water for about a minute. It arrives firm and fibrous — that firmness is the mark of a truly natural loofah, not a defect.

  2. 02

    Let it soften

    As it absorbs water, the fibers relax and expand into a gentle, pliable scrubber. The more you use it, the softer its everyday texture becomes.

  3. 03

    Lather & exfoliate

    Add your favorite soap or body wash and massage in circular motions. The natural fibers lift away dull skin without harsh synthetic mesh.

  4. 04

    Rinse & hang to dry

    Rinse it well after each shower and let it air-dry fully between uses. A dry loofah is a long-lasting loofah.

First time? Give it a minute.

A brand-new loofah feels the firmest it will ever feel. After its first few showers, its everyday softened texture settles in. If it feels too intense at first, soak it a little longer and use lighter pressure.

Care

Make it last

Air-dry between uses

Keep it out of standing water and let it dry completely — this preserves the fibers and keeps it fresh.

Refresh it now and then

An occasional rinse in warm water with a little vinegar, then a full dry in a ventilated spot, keeps it at its best.

Know when to replace

With regular use, replace your loofah every few weeks — that is why every Selvah pack comes with two.

Retire it to the kitchen

An older bath loofah makes a great plastic-free scrubber for dishes and surfaces before it heads to the compost.

Ready to feel the difference?

Two natural loofahs, straight from Brazil.

Shop the 2-Pack